“Working alongside Toby as his manager during his time as a Junior Product Designer at Two Bulls/DEPT® was a true privilege. Toby is one of those exceptional team members who isn’t afraid to ask the ultimate question of ‘Why?’ It’s a quality that sets him apart from others and continually impressed me during our time working together.”
Stas Likane
Director – Strategy & Design DEPT®
WORK EXPERIENCE
Senior Product & Graphic Designer
Circuiti | February 2024 – Ongoing
As the Senior Product and Graphic Designer at Circuiti, I lead the design and visual communication of innovative circular economy solutions, driving sustainable transformation for corporate clients. My role encompasses crafting intuitive digital platforms, impactful brand visuals, and data-driven design strategies that align with Circuiti’s mission to eliminate waste streams.
I design and develop digital products and prototypes for Circuiti, including the website and our MVP waste elimination software. I create compelling visuals for marketing campaigns, social media, and investment documents such as pitch decks and investment memorandums. Through clear and effective design, I empower businesses to embrace sustainable operations and deliver measurable environmental impact.
Product Designer
Two Bulls/DEPT® | March 2022 – August 2023
As a Product Designer at Two Bulls/Dept, I had the opportunity to work in a world class agency environment to deliver beautiful and user friendly digital solutions for our clients.
My role required use of my UX/UI design, visual communication, motion and copywriting skills to design perfect digital interfaces to be developed into websites and apps.
I conducted user research and created space for communication between different stakeholders to properly understand the problems we were trying to solve. The goal was always to deliver products that met the needs of both clients, users and Two Bulls/Dept.
Content Director | Program Facilitator
Farmwall | March 2020 – March 2021
As Content Director I developed diverse communication and educational material, including graphics, digital media, photos, videos, and copy. I distributed these assets through Farmwall’s website, mailing lists, social media, and online urban farming courses, while also spearheading impactful marketing campaigns.
As the lead facilitator for Farmwall’s online urban farming courses and community, I curated written and video educational content. I personally hosted numerous educational videos and conducted regular live webinars, enhancing the interactive learning experience.
Business Development Manager
Farmwall | February 2019 – March 2020
As Business Development Manager, I was responsible for the growth of Farmwall’s business model selling microgreens and proprietary urban farming technology sales to hospitality establishments. I nurtured existing relationships and consistently pursued new cafes and restaurants, meeting growth targets.
Beyond my core responsibilities, I embraced the additional tasks of maintaining aquaponic urban farming systems, overseeing microgreen deliveries, conducting extensive ag-tech industry research, and collaborating with Farmwall’s lead designer to produce compelling graphic and communication assets.
Face to Face Fundraiser
The Wilderness Society Australia | August 2018 – February 2019
I connected with the public to secure lasting financial backing for the environmental NGO, Wilderness Society Australia. I met supporter growth targets consistently by delivering a refined pitch designed to optimise conversion rates. This experience cultivated my marketing skills, storytelling and personal resilience.
Urban Farming Research Internship
Plant & Food Research New Zealand | January 2018 – April 2018
I investigated the commercial and biological ideotypes of plants that would do well in urban and vertical farming systems. This extendedto investigating consumer trends in this space. I also assisted in the construction of a controlled environment system for an existing PFR research project. This role allowed me to learn about design methodology and best practices in regards to controlled environment agriculture.
Graphic Design Internship
Semi Permanent Auckland | April 2017 – August 2017
I wrote content for the Semi Permanent website, designed marketing materials for an AUT University campaign, and created branding identities for Semi Permanent’s associate companies. Additionally, I provided support in managing the Semi Permanent event.
EDUCATION
Sustainability and Social Impact Strategy,
User Experience Design,
User Interface Design
RMIT Online | 2021 – 2023
I have successfully completed three RMIT Online courses:
Sustainability and Social Impact Strategy: I learnt to factor ESG outcomes into business and product development, gaining the skills to identify material initiatives for inclusion in an ESG strategy, and to establish measurable targets for evaluation and reporting.
User Experience Design: I acquired foundational UX skills for product design, how to take a product through all stages of the design process, including customer journey mapping, user personas, interface design, testing, user interviews and iterative development.
User Interface Design: I developed my understanding of UI principles, to critically assess different UI methodologies, design and iterate an app interface and use a range of design methodologies and software tools to produce and test a prototype from the ground up.
Bachelor of Creative Technologies
Auckland University of Technology | 2015 – 2017
This project-based degree melded creativity and problem-solving, underpinned by design thinking and emerging technologies. It instilled the creative outlook that defines my work. Through it, I honed skills in graphic design, illustration, fabrication, electronics, web development, and AR/VR. I fostered my ability for collaborative teamwork here, by learning how to articulate my own ideas and compromise where necessary to reach the best solution.
Ready to chat?
Let’s talk business.
I’m currently available for freelance opportunities. I do my best work for organisations that care about people, planet and impact. I do my job diligently and deliver work to a high standard while maintaining good communication throughout the process. Please reach out if you are interested in working together.