ESG Strategy for Two Bulls
2023
I created an Environmental, Social, and Governance (ESG) strategy for Two Bulls/DEPT, an Australian digital consultancy specialising in web and app product development. Using the framework of ESG I was able to outline how the company could better leverage its position as an industry leader in impactful digital products.
Two Bulls already embodies social impact and could leverage this more effectively to enhance its business positioning
Two Bulls/DEPT has a culture of doing impact work for government and non-profit clients, but it could improve the targeting, measuring and delivery of impact outcomes during the product development process. The opportunity exists for Two Bulls to expand on its existing capabilities in servicing impactful digital products and help pave the way embed ESG into its DNA.
Using the framework of ESG I was able to assess how and where Two Bulls should focus its sustainability and impact efforts.
To achieve this, it was essential I understood how ESG tools contribute to shaping a strategy that guides a business’s approach to sustainability, social impact, diversity, and governance. This encompassed tasks such as conducting and analysing materiality assessments, gathering input from employees, familiarising myself with reporting frameworks like B-Corp. And ultimately, devising a portfolio of initiatives and effective communication methods tailored for diverse internal and external stakeholders.
I created a tailored ESG strategy that aligns with Two Bulls unique business objectives and position as industry leader in impact.
The ESG strategy I outlined defined specific goals, metrics, monitoring, and reporting processes. It also outlined stakeholder engagement plans to contribute to DEPT’s ESG goals. Two Bulls can collaborate with its larger entity DEPT for resources and autonomy. Implementing their own ESG strategy would enabling them to win more impact business and uphold their values externally, contributing to s strong brand identity.