ESG Strategy for Two Bulls
2023
I created an Environmental, Social, and Governance (ESG) strategy for Two Bulls/DEPT, an Australian digital consultancy specialising in web and app product development. Using the framework of ESG I was able to outline how the company could better leverage its position as an industry leader in impactful digital products.
Two Bulls already embodies social impact and could leverage this more effectively to enhance its business positioning.
User testing in 4 countries, 4 fully functioning instances of the app in Figma, 4 different languages. Including onboarding with multiple pathways, an endlessly swipeable home screen carousel, multiple activities and even settings screens, prototyping on this scale required a strong grasp of the capabilities of Figma’s functionalities.
I worked tirelessly to troubleshoot and amend client decisions right to the day of testing. The prototype received much praise and proved an invaluable resource to understanding our users needs.
Using the framework of ESG I was able to assess how and where Two Bulls should focus its sustainability and impact efforts.
To achieve this, it was essential I understood how ESG tools contribute to shaping a strategy that guides a business’s approach to sustainability, social impact, diversity, and governance. This encompassed tasks such as conducting and analysing materiality assessments, gathering input from employees, familiarising myself with reporting frameworks like B-Corp. And ultimately, devising a portfolio of initiatives and effective communication methods tailored for diverse internal and external stakeholders.
I created a tailored ESG strategy that aligns with Two Bulls unique business objectives and position as industry leader in impact.
The ESG strategy I outlined defined specific goals, metrics, monitoring, and reporting processes. It also outlined stakeholder engagement plans to contribute to DEPT’s ESG goals. Two Bulls can collaborate with its larger entity DEPT for resources and autonomy. Implementing their own ESG strategy would enabling them to win more impact business and uphold their values externally, contributing to s strong brand identity.