Thrive By Five
2023
An educational app fostering developmental moments for children by equipping their caregivers with science based, culturally relevant parenting expertise.
The Brief
Develop the second version of the app. Enhance the usability, polish the visuals, increase usage, and most of all encourage users to spend time with their children.
My Roles
- Lead aspects of the user experience design.
- Constructed extensive Figma prototypes crucial for user research.
- Refined pixel perfect designs ready for development.
- Developed a copy strategy for a cohesive brand voice.
- Crafted motion graphics and researched their implementation.
Exercising a strong understanding of Figma’s prototyping tools to aid crucial user research.
User testing in 4 countries, 4 fully functioning instances of the app in Figma, 4 different languages. Including onboarding with multiple pathways, an endlessly swipeable home screen carousel, multiple activities and even settings screens, prototyping on this scale required a strong grasp of the capabilities of Figma’s functionalities.
I worked tirelessly to troubleshoot and amend client decisions right to the day of testing. The prototype received much praise and proved an invaluable resource to understanding our users needs.
Leading decision making on animation.
Being responsible for motion design, I made visually appealing, lightweight and developer friendly animations. So when divergent technical implementations divided the team and client, I was responsible for finding a solution.
After compiling all intricate details, I presented two methods. Based on the clarity of communication, the client was able to choose a method that suited best, resulting in a unified understanding, reduced workload and all parties aligned.
Bridging design and development for build.
I lead the refinement of the prototype wireframes into developer ready assets ready for build. User flows, feature sets, tablet screens and information architecture were all improved, polished and presented with clarity.
My ability as a design communicator was crucial in bridging client requirements, design intentions, and development needs.
Devising a copy strategy to align the brand’s tone.
Facing an issue of external partners creating unsuitable activity copy and content, the client needed a unified approach to align tone, brand and product intention.
I lead the creation of a copy strategy document, functioning as a reference for every section of copy in the app; what its purpose was, and how to write for it. Proving indispensable for the client, they could now empower partners to write copy that aligned with the product’s identity.